The Basics
A 6-week foundation in the movement patterns every woman over 40 should own.
Learn more →An ongoing strength program that keeps progressing for as long as you do.

Forever Strong is the program you stay in. It picks up where The Basics leaves off and applies the principles of progressive overload — the gradual, structured increase in load and demand that is the only way muscle and bone keep adapting — to programming designed specifically for women in midlife.
It's the program we built for ourselves. The one that supports the hike, the ski day, the grandkids, the move, the long flight, and every other thing you're not willing to give up. Up to three workouts a week, periodized so you build without burning out.
Hiking, gardening, lifting a suitcase overhead, getting back up after a fall — all the things that matter in a body that lives a full life.
Periodized loading is what keeps your body adapting. We program waves of intensity so you keep building, year after year.
Every workout fits into a larger arc. You're never wondering whether what you're doing is actually working.
Forever Strong is the program we are still doing ourselves. We design every block to be realistic for a woman with a full life — not for a woman with three hours a day in a gym.
A 6-week foundation in the movement patterns every woman over 40 should own.
Learn more →Extend your run span — the years you can keep running well as you age.
Learn more →Eight weeks to your strongest ski season yet.
Learn more →Full access to Forever Strong and every other program. Cancel anytime.